DENIM WAS FOUNDED IN 1976 AS A FRAGRANCE BRAND DESIGNED SPECIFICALLY FOR MEN
A complete personal care line, ranging from fragrances to shaving products, formulated to empower men to be comfortable in their own skin.
We triple the brand’s range from the core 3 lines back in 2007, to 9 high performing in 2018, as well as opening various new market opportunities including.
Denim is the Top 5 male personal care brands in fragrance heavy markets, eg. the Emirates and Qatar.